Ruled diary, small diary, khaata diary, file holder, cloth
folder, meri Dilli telephone index etc.
Jugaad's Market:
Jugaad doesn’t have a signature store of its
own, but sells its products in other stores, working towards
similar missions.
Initially, when Karm Marg started with its product line, the products were sold
by the
name of Karm Marg only; it was with time that the brand name
Jugaad was established.
Presently, Jugaad sells its products by the help of
stores like:
In Delhi
1. People Tree, Connaught Place
2. Katha, Sarvodaya Enclave
3. The Design Studio, Nehru Place
In Ahmedabad
People Tree, Opposite AMA
In Pune
Either Or, Sohrab Hall, Sasson Road
Jugaad also sells its products in exhibitions and fairs
which are put up regularly in various cities.
Dastakaar Nature Bazaar, which is
generally, exhibited from August to November in Bangalore and
Delhi, books individual stalls for Jugaad products.
Also, the products are directly sold from the Head
Office, which is located in Jeevan Nagar, New Delhi and numerous exhibitions which are put up in various cities in India, like Kala Madhyam (Bangalore), Concern India (Bombay), Daaram (Hyderabad(, Samat Kada (Lucknow), Dastakari Art Samiti, Blind School, Festivals organised by colleges, Embassies etc. The products are also exported to various other countries like U.S., U.K., Australia, Germany etc.
To sum it up
Karm Marg works in order to make street children self-
reliant enough. It also works for the betterment of rural women, young adults
etc. Their funds to maintain the organization come from the brand Jugaad, which promotes eco- friendly products. This shows that their motto
of making children
self- sustainable is taken care of by further
incorporating sustainability for fund raising as well.
Hence, Karm Marg, as an organization, fulfills the three
conditions of Social Responsibility, Economic
Growth and Environmental Care,
justifying its sustainable nature. In the production of their products, it
covers up the aspects of-
1. Reuse as it reuses left over sources from various export houses etc.
2. Recycle as it
uses the old, torn waste to create new range of sell-able products.
3. Recover as it
helps in reducing the waste that goes into the landfill.
4. Respect as it gives the women and
children over there the confidence to work and be independent.
Optimum Commute
I, along with three other group members, started working on this project for the module of Sustainable Systems in order to develop strategies to sensitize people towards any activity which could be carried out in a more sustainable way.
We had several thorough discussions and brainstorming sessions after which working on a more
sustainable transport system was shortlisted, with the help of our faculty, who readily agreed to the existing problems of heavy traffic throughout Delhi and other cities too, for that matter.
Our idea of the system was:
OPTIMUM COMMUTE
A sustainable system which promotes the use of activities like carpooling and other means of shared
travel, so that they are accepted and adopted by masses. The need? The traffic jams that we face every time we step out of the house, firstly. Secondly and more importantly, the ill effect of vehicular emissions on our environment! We are here to sensitize each other, discuss and ACT!
In order to execute our plan..to spread the word, we started with sending out questionnaires to people, which was like a pilot study and gave us positive results.
After that, we created a page on the social networking site Facebook, the link to which is-
http://www.facebook.com/pages/Optimum-Commute/171546496268058
This gave us a common platform to ask various questions and get our thoughts and idea across masses. The logo we designed for it looks something this. :)
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| ..It's time to share! |
We did a lot of research and data collection regarding the same and used media like poster design to communicate our message.


PROTSAHAN
Protsahan is an NGO in Delhi, I did my one month long Minor Guided Project with. It is a youth based international non profit organization that uses the creativity of Design, Art, Stories and Cinema to bring grassroot change in the lives of street children facing drugs, sex abuse and disability & thr mothers. It's mission is “Encouraging Skills Development & Creative Education through DESIGN THINKING at the bottomest of pyramid".